Customer Relationship Management
By: Ben Pietrucha
Customer relationship management (CRM) is exactly that: managing customers’ relationships with your brand. There are many different ways to create a CRM strategy through email marketing, social media, digital marketing and so much more.
Some of the top CRM companies are
Salesforce.com
SAP AG
Oracle
Microsoft Dynamics
One of the most important parts of a CRM is data. Since the word “data” gets used a lot in the digital and non-digital world, it may difficult to digest and strategize for. It is salient to establish goals for data so one understand the growth that is achieved in a CRM.
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